2010 – A Year of Defining Moments for The Sue Adler Team
As 2010 comes to a close, I’d like to share a few of our team’s “defining moments” …
The Year The SueAdler(dot)Combo helped raise money for our local charities:
Thanks to my facebook friends for helping me build and promote my Millburn Deli signature sandwich from March through September this year! Because of it’s popularity, Down The Block and The Millburn/Short Hills First Aid Squad made $1,500 from the sandwich sales. A few fun Moments: 1. Spotting a local realtor w/ her client, and watching the realtor’s face as her client orders a Sue Adler. combo. 2. Interviews with Andrew Morgan and Jay Papasan. The sandwich can still be found at the deli under the name “The Cali”.
The Year We helped 81 families buy or sell houses in our Midtown Direct Towns:
While the average Realtor in our towns sold about 6-8 homes this year, my team helped 81 families buy or sell , totalling about $65 Million in real estate, which is a personal record for me. As of Dec 1, we are #7 Worldwide for Keller Williams ( out of about 80,000 agents). And for the 6th year in a row, we sold more real estate in the entire New York Region for KW ( comprising of NJ, NY, CT) than any other agents. Words cant express how thankful we are to our clients and friends who have continued to send us their friends, family and co-workers.
The Year Alex Charfen “STARRED” Me!
Having the STAR POWER team fly in from Austin with the camera crew for 3 days was one of those things I’ll never forget. I wasnt crazy about the article headline “The Queen of Social Media”, but the exposure brought our team a ton of client referrals from across the country; Then meeting other STAR POWER stars and making such great new friendships and learning all of their secrets to success to bring home to my clients - priceless!
The Year I Began Teaching Others How to Grow THEIR Businesses!
I was invited to speak at several real estate conferences and had the opportunity share my On and Offline Marketing Strategies with other Realtors and Small Business Owners to Help Them Grow Their Businesses! The Inman Connect NYC 2010, Virtual RE BAR Camp, Women’s Coucil of Realtors NJ, Star Power Annual Conference, Keller Williams Mega Tech Camp, Keller Williams Family Reunion, Real Estate Social Media Summit, and CRS NYC Chapter Marketing Panel. The most rewarding part is the Thank Yous. To be able to help people succeed is just so awesome!
The Year The French Came Pour Une Visite !
After hearing me speak at the Inman Connect Conference in NYC, The leaders of ORPI, the largest real estate company in France, approached me to learn about social media and internet marketing for realtors. They came to my office in October and have since invited me to speak at their national convention in Paris!!! Definitely a ”once in a lifetime” moment, dont you think?
How can I thank you enough for all of your support, friendship and business throughout the years! What can I do for YOU?
If there is anything I can do to help you grow YOUR businesses, let’s set up a time to have lunch. So much of it is about connecting people with other people, and that’s what I’m good at, and if you’re on facebook, friend me -http://facebook.com/sueadler I’ll introduce you to people in the towns you’re moving to, and help you make any connections you need for your own businesses.
Wishing you and your family a happy, healthy 2011 with many defining moments!
Sue Adler , Robin Benjamin, Dawn Preziosi, Traci Freeman, Cindy Barna, Gail Harrison, Amy Gotsch, Zina Smolyanskiy, Jeri Dana and Barbara Gifford.
www.sueadler.com (973)464-9129
Need NYC restaurant recommendations for an 18 year old’s birthday party? Just ask my awesome facebook friends!
I know my Midtown Direct Trainline Town restaurants, but for NYC restaurants? I totally trust my facebook friends’ recommendations… yes, even more so than www.yelp.com . Why? Maybe because I feel they know me and know what I’d want.
Last night my facebook status update was “Great trendy restaurant in NYC for my daughter’s 18th birthday party?”
Because I got such an overwhelming response from people who were very passionate about their recommendations, I thought I’d share my compiled list with you. Read more
Repost of RISmedia article – Going Social: How Social Media Enables Real Estate Pros to Build Business
Going Social: How Social Media Enables Real Estate Pros to Build Business
By Paige Tepping
Print Article
RISMEDIA, March 22, 2010—Social media is taking the real estate industry by storm as real estate companies and professionals alike are using popular sites such as Facebook, Twitter and LinkedIn to keep in touch with their clients and prospects.
While the real estate industry is ever-evolving, professionals around the country are doing their part to enter the social scene and connect with their clients on a whole new level. In addition to the social aspect that goes along with networking, real estate professionals are finding simple ways to leverage their business at the same time, creating a true, win-win situation. Keller Williams Realty is a prime example of a real estate company striving to focus on the “social” aspect in everything they do. Read more
The Most Distinctive Honor of My Career – STAR POWER!
You’re probably asking yourself – “What in the world is Star Power? Howard Brinton, for more than 20 years, has chosen one top agent in the country per month who is willing to share the secrets of their success with other agents, and shared these interviews to build an amazing real estate training organization. So much of what I’ve learned has been from the STARS over the years. Recently Howard was diagnosed with cancer, and Alex Charfen, CEO of Certified Distressed Property Experts has taken over STAR POWER.
Read more
This house has ugly wallpaper and is overpriced. Do yourself a favor – DO NOT BUY THIS HOUSE!
This week I attended the Inman News Global Connect Real Estate Conference in NYC, where Gary Vaynerchuk from the Wine Library’s Keynote speech entertained us and inspired us.
I live in the Glenwood Section of Short Hills, so The Wine Library is around the corner from my house. Most Saturdays when I finish work, ( well, except today because its snowing), Peter and I go to for their weekly wine and cheese tastings.
After Gary Vaynerchuk’s key note speech, I ran up to him during break and threw my arms around him even though we actually never met. I mean, he’s my local wine guy and I’m his local realtor, right? Well, he knew me from my online presence, so that of course made my day since I think he’s the most brilliant marketer around.
If you haven’t listened to Gary before, he’s famous for his wine library tv where he says things like ” This wine tastes like horse crap.” ( yes, wine that is in his own store!) and has developed such a following for his brutal honesty. He thinks we should do this as Realtors.
Picture this - I preview a new listing at a realtor open house in Short Hills, then make a video stating how overpriced it is and how ugly the wall paper is. I tweet it out on twitter, blog it on my blog, do a blast it to the 7,000 people in my www.sueadler.com email database, and add it to my facebook profile. Then 2 days later one of my buyers wants to see it anyway- Hmmm, What are the chances of that homeowner ever letting let me in the door? – not to mention its a great way to make enemies of every listing agent along the midtown direct trainline towns.
I think what makes Gary so entertaining is the fantasy factor of what he does. I mean, I’m pretty good at coming out and just saying what I think to my clients, and doing it publically makes for great entertainment ( like winelibrary TV) , but I can’t imagine pulling off what he gets away with and keeping a great reputation in the real estate world. [viddler id=444713ba&w=437&h=333]
With all of the flip cams in the audience, I need to thank Kelly Olexa for posting this video.
My "must have" New Years Gift for Outlook Users – XOBNI
About a year ago I discovered XOBNI, ( inbox spelled backwards) an awesome email organizing tool that makes the S-L-O-W “find” button on outlook a thing of the past.
Recently, the XOBNI people upgraded this tool to a whole new level. Here’s what’s so great about it: Read more
Sue's interview with Dave Jenks on "Shift" – Tactic #6, Catching People In Your Web
Last month I was interviewed by Dave Jenks, head of research and development of Keller Williams International, for “Shift”, Gary Keller’s new book for the real estate community, about “the 12 tactics top agents practice to tackle tough times. Its not about the market. Its about what you do.”
Below is the link to my interview on Tactic #6, Catching People In Your Web. http://www.millionairesystems.com/msys/BBBGiftofShift.html Don’t miss Dave’s other interviews with Bruce Hardie, Chris Heller, The Buehlers, Jackie Ellis, and The Rivers on the rest of the 12 Tactics.
Sue Adler Named #35 in Top 100 Real Estate Internet Marketers Nationwide- 2007
TOP 100 Internet Marketers Nationwide 2007
Individual Real Estate Agents Ranked By Web Visibility
Dear Sue ,






Sue Adler has been the #1 Keller Williams agent in NJ for the past six years, and leads one of the top Keller Williams teams worldwide, with annual production of $62 million in 2010.













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