At the Sue Adler Team, our commitment to excellence extends far beyond the transactions we complete. Each year, our entire team comes together for our Annual Team Advance — two days dedicated to sharpening our skills, improving our systems, and ensuring we deliver the most informed, seamless, and supportive real estate experience possible.

The purpose of this event is simple: to serve our clients at the highest level.
Our 2026 Advance reinforced why this matters and how ongoing team development directly benefits every buyer and seller who chooses to work with us.

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Grounded in a Mission That Puts You First

We began our Advance by revisiting the Mission, Vision, and Values that guide every interaction with our clients.

Our Mission

To educate and empower you so you can make the best decisions for your family, while delivering on every promise we make.

We believe in:

• Exceptional service

• Clear communication

• Doing the right thing

• Going the extra mile

• Working together as a team to support you

These values guide every step of your real estate journey — whether you’re buying your first home or selling a property you’ve loved for years.

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A Year of Results That Reflects Our Commitment

Before setting goals for the year ahead, we reviewed our team’s performance across the communities we serve — and what those results mean for you.

What This Means for You

• Your home sells faster. Our average Days on Market was under 14 days.

• You keep more equity. Our listings sold for an average of 113%+ of asking price.

• You get unmatched exposure. Our websites generated more than 200,000 visits and thousands of buyer inquiries.

• You benefit from proven expertise. We ranked #1 in GSMLS by over $150 million and are a top Keller Williams team.

These results reflect our team’s high standards, market knowledge, and commitment to delivering exceptional outcomes for every client.

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Why Our Training Matters to You

Throughout the Advance, our focus was on one core question:

How can we elevate the real estate experience for our clients even further?

Here’s how our investment in training directly benefits buyers and sellers:

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1. Clearer, More Personalized Communication

Workshops centered on communication and client understanding help our agents better identify what matters most to you and guide you with clarity and empathy. This leads to smoother conversations and a more supportive experience.

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2. Streamlined Systems for a Stress-Free Process

We enhanced our internal systems to ensure every detail of your transaction is organized, accurate, and handled efficiently. This means:

• Faster updates

• Fewer surprises

• Clearer timelines

• A more predictable and enjoyable experience

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3. Strategic Planning That Supports Your Goals

Using advanced planning models, our team stays proactive and prepared throughout the year. This helps us anticipate market trends, stay ahead of seasonal patterns, and provide timely advice you can trust.

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4. Innovation That Gives You an Advantage

Our training included new ways to leverage technology and AI to enhance:

• Listing marketing

• Market research

• Communication speed

• Client resources

For sellers, this means elevated marketing and broader exposure.
For buyers, it means up-to-the-minute insights and faster access to opportunities.

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5. Mastery Through Practice

Our agents regularly practice negotiations, conversations, and scenario-based role plays so they are confident and prepared when it matters most — especially during pricing discussions, offers, and negotiations.

This level of preparation directly impacts the results we’re able to achieve for you.

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Why This Makes a Difference for Buyers & Sellers

Buying or selling a home is one of the most important decisions you’ll make. Our focus on continuous improvement means:

• Better guidance

• More informed decisions

• Stronger marketing

• Higher sale prices

• Better negotiation outcomes

• Less stress throughout the process

• A team that works together on your behalf

Simply put: when we get better, your results get better.

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Looking Ahead: Always Improving for the People We Serve

Our Annual Team Advance is more than a training event — it’s a commitment to the buyers and sellers who trust us with their real estate goals. It ensures every member of our team is aligned, prepared, and equipped to deliver an exceptional experience across the Midtown Direct communities and beyond.

As one of our favorite reminders goes:

“It always seems impossible until it’s done.”

We look forward to another year of helping families move their lives forward — with purpose, expertise, and heart.