Sue Adler has been the #1 Keller Williams agent in NJ for the past six years, and leads one of the top Keller Williams teams worldwide, with annual production of $62 million in 2010.
RESA Study shows that professionally staged homes DO sell faster!
The Real Estate Staging Association (RESA) just came out with the results of their 2010 study showing that staged homes sell faster and for more money. Home buyers search online for their home and need to make that emotional connection before they even want to see it. Buyers may rule out amazing homes online because they see the dated furniture, shag carpet, or heavy curtains and that turns them off. This is why I’ve been an advocate of having my listings staged for years, and in this shifting market, its more important than ever to create that connection with the online buyer. As you can see below, staging shortens the market time by 89%!
Did you ever see photos of a vacant house online – it feels cold, empty, and just plain vacant. It even smells vacant. Its very hard to develop a connection with a vacant home.
Stagers stress that the cost of staging is way less than the Seller’s first 5% price reduction.
With 63% of buyers reporting that they will pay more for a house in move in condition and 90% using the internet to select which homes they want to view, staging is not a luxury, its a necessity in this market.
Here are some more before and after pictures at: www.homestagerz.com
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As a professional stager and buyer specialist, I could’t agree more! It’s hard to consider putting money in to a property your selling, especially in a down market. But in this market staging is not a choice, but for many, it’s a must. The properties that are selling quickly are priced well and look better than the competition! Buyer’s can pick and choose in this market, and they are. That’s why so many of our listings are the ones that are actually selling.