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Home Buyers – Do you stop the car to scan a QR code on a real estate sign?

by: Sue Adler
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I just received  an email marketing a listing from a NJ Realtor that made me want to write this post.

There was a QR code in the email that says ” Scan this with your smart phone.. links to a listing website”  WHY would I do that? Wouldn’t it be easier for me to click a link to the listing than  grab  my iphone, go to the app, and  scan  her QR code on my computer? Even if I were on my iphone or ipad, it just seems easier to click a link. Am I the only one who feels this way?

Hey, I really get technology for real estate and consider myself an early adopter, but it annoys me when I see how not just agents, but many industries use certain tools for the “cool” factor and just embarrass themselves by using them all wrong.    My favorite is the facebook or twitter icon on a billboard.. like you can actually click through.  OK, back to topic…

Seems QR codes have the ‘IT” factor going for them right now but from a practical stand point, I get how it could be great in some industries, such as a QR code next to a description of a bottle of wine on a menu, leading to reviews and a full description of that wine ( thanks to Rob Hahn for showing a great example of that on facebook) .

As a real estate consumer, if you  were interested in learning more about a property, price, etc..   if you saw a QR code on a real estate sign in any of our New Jersey Midtown Direct Train Line Towns,  would you ….

1. call the free recorded message telling about the property?

2. call the agent’s direct line?

3. pull over, go to your QR code reader app ( if you have one) and scan  the code to see the photos?

4. google the address to to see the photos?

5. use another real estate app that you already have to see the photos?

If you’re looking for a house, please respond. It would help me as well as the other realtors in the industry understand the consumer thought process.

Another scenario…… you walk into an open house, or see a house with your Realtor, and the property brochure on the dining room table house has a QR code. Would you use that to access the floor plan or additional photos at a later time? Or would you just use the direct link, for example: that is on the brochure for more info once you’re back to your computer? I’m really curious so if you wouldn’t taking a minute to respond, I’d greatly appreciate it.

Yours to count on,


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