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Video: Give Home Buyers and Sellers What They Are Looking For! Sue Adler and Kenn Renner Share Video and Website Strategies at Keller Williams National Convention

by: Sue Adler
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I’ve been fortunate to speak at several major real estate conventions over the years, but this time, I was lucky to have the King of Video, Kenn Renner, on stage with me because he filmed our whole panel!

Ben Kinney and Cary Sylvester interviewed us about how we have dominated our local markets with our web strategy and use of videos. I discussed my community videos and how they attract relocation buyers who will be working in NYC, want an easy commute to work and great schools. The reason buyers stay on typically more than 5 minutes,  is because the site gives the real estate buyers and sellers the information they are typically researching –   commute, schools, home sale stats, restaurants and shops, recreation, community blog posts, seller blog posts with staging and pricing tips, and of course listings with floorplans and tons of photos. But it’s the community videos that make our buyers fall in love with our towns and make them want to come in and see it all in person. Do you agree?

We also discussed SEO and the fact that only after a couple of months, my new website is at the top of google for most of my towns, which is pretty cool considering how new it is.  BTW, if you’re on google plus, go ahead +1 the site if you like it. Thanks 🙂  I also do pay per click advertising for my site, which is my NJ home search site. I made a point to the Realtors in the audience that they need to make sure not to just throw money at pay per click advertising unless they have a website that has “stickiness” with great content that people won’t just click out of. Also, they need to have a great long term follow up system in place or they are just throwing money out the window.

We discuss my new chat feature that we just  added for everyone who is browsing the site. If  my team and I can be there to answer someone’s questions while they are on my site, I’ve found that people are so appreciative, especially in this day and age where everyone has ADD  and would also like to stay anonymous.

If you have any suggestions for the site, I’d love to hear. Are we missing anything?

Aside from all of the  national and international referral business I get from speaking ( which amounts to 4 or 5 new clients a week) , this is what makes it all worthwhile: My favorite tweet:

Want to follow all of the other twitter chatter?  Enter #kwmc in the search bar.

Thanks Keller Williams for allowing me the opportunity to share, and learn from the other top agents in our amazing company. Believe it or not, when I spoke at my first Mega Camp back in 2006, I was so terrified of public speaking that I would have rather jumped out of a plane, but now I really look forward to it!



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